PROMOTION DESCRIPTION: The Toughest Ticket Sweepstakes (“Promotion”) begins at 12:00 AM Eastern Time (“ET”) on 9/5/18 and ends at 11:59 PM ET on 1/20/19 (“Promotion Period”).

SPONSOR: Ford Motor Company, 16800 Executive Drive, Dearborn, MI 48126.

ADMINISTRATOR: Exposure Marketing & Promotion, Inc., 1000 North Opdyke Rd., Auburn Hills, MI 48326.

ELIGIBILITY: The Sweepstakes is open only to individuals who are legal residents of the 50 United States and District of Columbia (“U.S.”), 21 years of age or older with a valid driver’s license at the time of entry (“Entrant”). Employees, directors and officers and their immediate families (spouses and siblings, parents and children and their spouses) and household members of Ford Motor Company, the National Football League (“NFL”) Entities (as defined below), Bleacher Report, Inc., Turner Broadcasting System, Inc., GTB Agency LLC, Exposure Marketing & Promotion, Inc., and their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies and companies involved in the design, implementation and execution of the Promotion (collectively, the “Promotion Entities”) are not eligible. The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") will have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or the award of the prize.  The NFL Entities (as defined below) have not offered or sponsored this sweepstakes in any way. Promotion is void in U.S. Territories and jurisdictions (including overseas military installations) and where prohibited. For the avoidance of doubt, the Promotion Entities, with the exception of Ford Motor Company, are not sponsors of this Promotion.

AGREEMENT TO THE OFFICIAL RULES: By participating in the Promotion, each Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and the Administrator, which are final and binding in all matters related to the Promotion. Winning the prize is contingent upon fulfilling all requirements set forth herein.

HOW TO ENTER: There are three (3) ways to enter the Promotion –

  1. ONLINE AT NFL.COM – Beginning 9/5/18 at 12:00 AM ET, visit (the “NFL Website”) during the Promotion Period, complete the online registration form, and submit as directed. (“NFL Web Entry”) ENTRIES MUST BE SUBMITTED BY 11:59 PM ET on 1/20/19.
  2. DEPOSIT ENTRY FORM – Complete an official entry form, available while supplies last at the Promotion display at select Ford Events during the posted Hours of Operation during the Promotion Period (“Event Entry”) ALL EVENT ENTRIES MUST BE RECEIVED BY THE POSTED CLOSING TIME OF THE EVENT.
  3. ONLINE AT URL2 – Beginning 12/30/18 at 12:00 AM ET, visit (the “Ford Hall of Fans Website”) complete the online registration form, and submit as directed. (“Ford Hall of Fans Web Entry”) ENTRIES MUST BE SUBMITTED BY 11:59 PM ET on 1/20/19. (While the Promotion begins 9/5/18 at 12:00 AM ET, Ford Hall of Fans Web Entry is only available beginning 12/30/18 at 12:00 AM ET.  Prior to such date and time, a person may only enter online at or at a select Ford Event, as discussed above.)  

LIMIT: ONE (1) ENTRY PER PERSON OR EMAIL ADDRESS, REGARDLESS OF THE METHOD OF ENTRY. In the event more than one (1) Entry for the Promotion Period is received from any one person or email address, the first Entry processed will be considered the only valid Entry received. In the event of a dispute, Entries will be deemed made by the authorized account holder of the email address submitted at the time of Entry. The authorized account holder is the natural person who is assigned to the email address by an internet access provider, online service provider, or other organization that is responsible for assigning email addresses or the domain associated with the submitted email address. The potential winner may be required to show proof of being the authorized account holder. No mechanical reproductions of entry forms permitted. Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different identities, registrations or any other methods will void that entrant's Entries and that entrant may be disqualified. Sponsor and Administrator are not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Sponsor will not accept submissions from wireless domains, blacklist domains, or any email address Sponsor deems to be potentially harmful to the NFL Website or the Ford Hall of Fans Website (as applicable). Use of any automated system to participate is prohibited and will result in disqualification.

ONE (1) GRAND PRIZE/APPROXIMATE RETAIL VALUE (ARV): A 2018/19 Ford F-150 (ARV/MSRP $45,000) customized with NFL graphics (ARV up to $10,000); and a VIP Super Bowl LIII Experience for two (2) in February 2019.  Actual travel dates are to be determined by the Sponsor. Trip consists of round-trip, coach air travel for two (2) to Atlanta, GA, originating from and concluding at the commercial airport nearest winner’s residence; three (3) nights’ hotel accommodations (1 double occupancy room - room and tax only); local ground transportation (between hotels and Sponsor-selected events in Atlanta); two (2) tickets to Super Bowl LIII game on 2/3/19, and $600 on a gift card (ARV: $9,600). Total maximum ARV of Grand Prize is $64,600.

PRIZE RESTRICTIONS: Vehicle Prize – Winner is responsible for all federal, state and local taxes, registration, license, title and insurance fees and for all costs associated with any available upgrade/option packages and any other expenses related to the acceptance and use of the prize not specified herein. Delivery date and time will be determined by Sponsor. Winner must take delivery of vehicle within 30 days of notice of availability from Sponsor-selected dealer near winner’s residence. Winner must have a valid U.S. driver’s license and proof of insurance to take delivery. Vehicle may differ from any prize shown in promotional materials and may not be transferred or assigned. In the event that the Winner is unable (for any reason) or chooses not to take delivery of the vehicle, the Sponsor reserves the right not to award the entire prize. Trip Prize – Both travelers must possess required travel documents (e.g., valid photo ID) prior to departure. Winner and guest will be required to sign liability release and, where permitted by law, publicity release (“Release”) prior to issuance of travel documents. Travel guest must be at least 21 years of age. Travel is subject to availability, and certain blackout dates may apply. If a winner is unable or unwilling to travel on the dates specified, the entire prize may be forfeited and awarded to an alternate. All expenses and costs related to acceptance and use of the trip portion of the prize not expressly listed above, including, but not limited to, meals, beverages, taxes and gratuities, are entirely the winner’s responsibility. Hotel accommodations are standard room/double occupancy. Winner and their guest must travel on the same itinerary and on the dates and times specified by Sponsor or prize may be forfeited and awarded, where practical, to an alternate. Multiple guests/travel companions or variations to any set itinerary on prize trip will not be managed by Sponsor or Administrator and any additional cost for any such changes will be the sole responsibility of the winner. If a winner lives in the vicinity of Atlanta, GA (in Sponsor’s sole opinion), that winner will receive ground transfers in lieu of air travel and no additional compensation will be awarded. No refund or compensation will be made in the event of the cancellation or delay of any flight. All Prize Elements - Prize will be awarded in the name of the winner and is not transferable or exchangeable for cash; however, Sponsor reserves the right to substitute a prize of comparable or greater value due to unavailability. No substitution or transfer of prize by winner is permitted. Gift card is subject to terms and conditions of Issuer. Ticket type and seat location of Super Bowl LIII game tickets is of Sponsor’s sole choosing.  Winner will be responsible for all applicable taxes (not limited to federal, state, local and/or income) on all aspects of their prize. Winner will be required to provide their Social Security number or tax ID for tax reporting as Sponsor will file an IRS Form 1099 with the Internal Revenue Service for the value of prize and the winner will be responsible for paying all applicable taxes. If winner is a WI resident, he/she will not be responsible for sales tax on the Grand Prize vehicle. Except where prohibited by law, acceptance of prize constitutes permission for Sponsor to use winner’s name, hometown, likeness, statements and other personally identifiable information for promotional, advertising and marketing purposes in any media throughout the world without additional prize, incentive, consideration, consent or review; and, upon request, winner will provide written consent to such use.

WINNER DETERMINATION AND VERIFICATION: One (1) potential Grand Prize winner will be selected in a random drawing conducted on 1/21/19, from among all eligible Entries received for the Promotion Period. Odds of winning the Grand Prize depends on the number of eligible Entries received. Drawing will be conducted by Administrator, an independent judging organization. Administrator will attempt to notify potential winner by telephone and email. If a potential winner responds within the specified time of the Administrator’s first attempt to contact him/her, the Administrator will orally request information from the potential winner to confirm preliminary eligibility, including potential winner’s availability to travel on the dates specified in the prize description. If potential winner is deemed potentially eligible based on their responses to the preliminary questions, Administrator will send an Affidavit of Eligibility and Liability and, unless prohibited by law, a Publicity Release form (“Affidavit/Release”) to the potential winner by email or facsimile. The potential winner must execute and return the Affidavit/Release to Administrator by email or facsimile within twenty-four (24) hours from the delivery of Administrator’s email or facsimile to be eligible to claim the prize. If the potential winner cannot be contacted within the specified time after the first attempt to contact him/her, if he/she fails to execute and return the Affidavit/Release within the required time period, or if he/she is otherwise ineligible to receive the prize, the prize will be forfeited and an alternate winner may be selected in his/her place, time permitting. In that event, Administrator will attempt to contact and obtain the required Affidavit/Release from that alternate potential winner. WINNER IS SUBJECT TO VERIFICATION BY THE SPONSOR AND/OR ADMINISTRATOR. AN ENTRANT IS NOT THE WINNER OF THE PRIZE UNLESS AND UNTIL ENTRANT HAS BEEN NOTIFIED THAT THE ELIGIBILITY VERIFICATION IS COMPLETE. Potential winner may be subject to a background investigation at Sponsor’s discretion. Sponsor reserves the right to disqualify potential prize winner on the basis of Sponsor’s review of the results of the background check.

GENERAL CONDITIONS/RELEASE: By participating, Entrants (a) release Promotion Entities, their respective directors, officers, agents and employees from any and all liability for any claims, costs, injuries, losses or damages of any kind caused by their participation, including the unauthorized or illegal access to personally identifiable or sensitive information or the acceptance, possession, use or misuse of the prize; (b) if prize winner (except where prohibited by law) consents to the use by Sponsor and/or Administrator of his/her name, hometown, likeness, statements and other personally identifiable information for promotion, advertising and marketing purposes in any media throughout the world without additional consideration and consent or prior review, and upon request will provide written consent to such use; and (c) acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law, relative to the prize including, but not limited to, the prize quality or availability except for Sponsor and the limited warranty provided with the prize vehicle. Neither Promotion Entities nor any service providers are responsible for incorrect or inaccurate transcription of Entry information, or for any human or other error, technical malfunctions, lost/delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any online service, the NFL Website or the Ford Hall of Fans Website or to complete a telephone call or facsimile transaction, or any other error or malfunction, or late, or any injury or damage to participant’s or any other person’s computer related to or resulting from participation in this Promotion. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE, TAMPER WITH THE ENTRY PROCESS, OR OTHERWISE UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW. Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If for any reason the Promotion or any part of it is not capable of being executed as planned, or infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of entrants, technical failures, or any other causes which, in the opinion of Administrator and/or Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, Administrator reserves the right at its sole discretion to disqualify any suspect Entry or Entrant and to cancel, terminate, modify or suspend the Promotion or any part of it. In the event of any cancellation, termination or suspension, notice thereof will be posted at and/or and the determination of the prize winner will be made from among all eligible, non-suspect Entries received as of the date of the termination, cancellation or suspension, as Administrator determines in its sole discretion. Entries not complying with all rules are subject to disqualification.

GOVERNING LAW/JURISDICTION/DISPUTE RESOLUTION: Entrants agree that (a) any and all disputes, claims and causes of action arising out of, or connected with, the Promotion or prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan state court located in Oakland County, Michigan; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion but in no event attorneys’ fees; and (c) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, Entrants’ rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

ENTRANTS’ PERSONAL INFORMATION: Personal information collected from Entrants is subject to Ford Motor Company’s Privacy Statement at  By entering the Promotion, you expressly agree to the terms of the Privacy Statement.

WINNER LIST: To receive Promotion results (winner list), visit end enter the Promo Code “20182019toughestticketweeps”.  Winner list will be available after 2/15/19.

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or the award of the prize. The NFL Entities have not offered or sponsored this sweepstakes in any way.

© 2018 Exposure Marketing & Promotion, Inc.